Associate Director of Product Marketing
Quick Apply Full-time 2 hours ago Full Job Description Founded in 2011, Rently is a smart home and self-guided touring hardware and software provider.
Our all-in-one solution allows real estate operators to provide best-in-class touring and living experiences for their current and future residents while optimizing their leasing efficiency and expanding revenue opportunities.
By using Rently, renters can tour a single family home or multifamily apartment on their schedule, move in/out, and control their smart home devices all with just the phone in their pocket.
Meanwhile, property managers can remotely control access, manage energy, monitor activity, and prevent damage without ever having to leave their office.
We are thrilled you're interested in a role at Rently! We look forward to reviewing your qualifications soon.
As an Associate Director of Product Marketing at Rently, you will develop and execute go-to-market strategies that promote the company's products and services.
You will work closely with cross-functional teams to ensure that Rently's products are successfully launched and adopted by the target market.
This role requires a highly motivated and creative individual with strong leadership skills, a strategic mindset, and a deep understanding of the product marketing landscape.
Job Duties:
Develop and execute go-to-market strategies for Rently's products and services, including defining target customer segments, messaging, positioning, and pricing.
Collaborate with cross-functional teams to develop product roadmaps, launch plans, and marketing campaigns that align with the company's strategic goals.
Create compelling marketing content, such as product descriptions, customer success stories, case studies, and videos demonstrating Rently's offerings' value.
Conduct market research and competitive analysis to identify trends, opportunities, and threats that could impact Rently's product and marketing strategy.
Build and manage a team of product marketing professionals, ensuring they are aligned with the company's goals and culture.
Develop and manage budgets, resource allocations, and performance metrics that measure the effectiveness of Rently's product marketing efforts.
Drive the development, execution, and delivery of thought leadership content (webinars, blogs, white papers, etc.
) to advance credibility, and awareness.
Develop product positioning and complete competitive analysis.
Skills &
Qualifications:
7
years of experience in product marketing, with a proven track record of launching successful products and building high-performing teams.
Strong communication and presentation skills, with the ability to influence and persuade stakeholders at all levels of the organization.
Deep understanding of B2B and B2C marketing strategies, with experience in the real estate or property management industry preferred.
Experience with digital marketing tools and analytics platforms like Google Analytics, Marketo, and Salesforce.
Strong leadership skills, with the ability to motivate and inspire cross-functional teams.
Bachelor's degree in marketing, business, or a related field; MBA preferred.
For applicants located in California, the salary range for this full-time role is expected to be $115,000-$130,000 per year.
This range is a reflection of base salary only, not of a total compensation package.
Please note Rently reserves the right to pay more or less than the posted range, depending on the candidate's experience and qualifications, and that the expected salary range may be different for candidates located outside of California.
Benefit Highlights:
75% monthly medical, dental, vision, disability, and life insurance premium coverage via Anthem Blue Cross with 2 HMO options (where available) and 2 PPO options.
FSA, STD, LTD, and other voluntary plans available.
Coverage extends to employee, spouse, registered domestic partner, and dependent children.
401k with 3% Rently match Paid time off Sick time off Partial gym membership reimbursement Partial pet insurance reimbursement Career growth opportunities Professional development opportunities Work related travel opportunities (dependent on role) Company gatherings & team events And more! Rently is an ISO 27001 and PIMS 27701 Certified Organization Job Type:
Full-time Pay:
$115,000.
00 - $130,000.
00 per year Quick Apply.
Estimated Salary: $20 to $28 per hour based on qualifications.
Our all-in-one solution allows real estate operators to provide best-in-class touring and living experiences for their current and future residents while optimizing their leasing efficiency and expanding revenue opportunities.
By using Rently, renters can tour a single family home or multifamily apartment on their schedule, move in/out, and control their smart home devices all with just the phone in their pocket.
Meanwhile, property managers can remotely control access, manage energy, monitor activity, and prevent damage without ever having to leave their office.
We are thrilled you're interested in a role at Rently! We look forward to reviewing your qualifications soon.
As an Associate Director of Product Marketing at Rently, you will develop and execute go-to-market strategies that promote the company's products and services.
You will work closely with cross-functional teams to ensure that Rently's products are successfully launched and adopted by the target market.
This role requires a highly motivated and creative individual with strong leadership skills, a strategic mindset, and a deep understanding of the product marketing landscape.
Job Duties:
Develop and execute go-to-market strategies for Rently's products and services, including defining target customer segments, messaging, positioning, and pricing.
Collaborate with cross-functional teams to develop product roadmaps, launch plans, and marketing campaigns that align with the company's strategic goals.
Create compelling marketing content, such as product descriptions, customer success stories, case studies, and videos demonstrating Rently's offerings' value.
Conduct market research and competitive analysis to identify trends, opportunities, and threats that could impact Rently's product and marketing strategy.
Build and manage a team of product marketing professionals, ensuring they are aligned with the company's goals and culture.
Develop and manage budgets, resource allocations, and performance metrics that measure the effectiveness of Rently's product marketing efforts.
Drive the development, execution, and delivery of thought leadership content (webinars, blogs, white papers, etc.
) to advance credibility, and awareness.
Develop product positioning and complete competitive analysis.
Skills &
Qualifications:
7
years of experience in product marketing, with a proven track record of launching successful products and building high-performing teams.
Strong communication and presentation skills, with the ability to influence and persuade stakeholders at all levels of the organization.
Deep understanding of B2B and B2C marketing strategies, with experience in the real estate or property management industry preferred.
Experience with digital marketing tools and analytics platforms like Google Analytics, Marketo, and Salesforce.
Strong leadership skills, with the ability to motivate and inspire cross-functional teams.
Bachelor's degree in marketing, business, or a related field; MBA preferred.
For applicants located in California, the salary range for this full-time role is expected to be $115,000-$130,000 per year.
This range is a reflection of base salary only, not of a total compensation package.
Please note Rently reserves the right to pay more or less than the posted range, depending on the candidate's experience and qualifications, and that the expected salary range may be different for candidates located outside of California.
Benefit Highlights:
75% monthly medical, dental, vision, disability, and life insurance premium coverage via Anthem Blue Cross with 2 HMO options (where available) and 2 PPO options.
FSA, STD, LTD, and other voluntary plans available.
Coverage extends to employee, spouse, registered domestic partner, and dependent children.
401k with 3% Rently match Paid time off Sick time off Partial gym membership reimbursement Partial pet insurance reimbursement Career growth opportunities Professional development opportunities Work related travel opportunities (dependent on role) Company gatherings & team events And more! Rently is an ISO 27001 and PIMS 27701 Certified Organization Job Type:
Full-time Pay:
$115,000.
00 - $130,000.
00 per year Quick Apply.
Estimated Salary: $20 to $28 per hour based on qualifications.
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